Every day, we see
loads of symbols. We see them everywhere, and they are so commonplace
that usually we don't even notice them. However, within your mind,
you are subconsciously interpreting these signs and their meaning.
Your brain needs to recognise these signs, understand the context in
which they are being presented, and then deal with it accordingly.
The attempt to categorise and understand this process is known as
Semiotics.
Semiotics
is basically the fancy way to say 'the study of signs'. The concept
was first dreamt up by Ferdinand
de Saussure (1857
– 1913). He wrote of a science 'which
studies the role of signs as part of social life' . Saussure
believed that research into the meanings of these signs and symbols
was an important part of figuring out some of the processes that
occur within our mind when dealing with signs.
In
the early days of Semiotics, Saussure created a model that states
what makes a sign. It was in two parts. First came the 'Signifier',
which is the form that the sign takes, and secondly, the 'Signified',
which is the concept that it represents. Combine the two, and you
have a sign. In the more modern interpretation of this method, the
signifier
is
now known as the material
i.e. physical form
of the sign, something which exists and can be seen or felt.
Modern
approaches to the field draw upon the work and ideas of the key
figures in the subject, Ferdinand
de Saussure, Charles Sanders Pierce, and
Umberto
Eco. The
approach commonly used today lists signs as existing within three
different forms:
Firstly,
we have the Symbol,
were
the sign has broken any conventional ties with reality, and its form
has moved into the realm of abstraction. Symbols
require
knowledge about how they connect to the signified, as in you must
understand the relationship between the two. To demonstrate this, I
went on a photographic expedition to gather some examples to show
you. Here are some Symbols.
Secondly,
comes the Index,
which
is directly connected in some way to the signified. This is one of
the harder concepts to wrap your head around. A great example we were
given in our lecture is that smoke is an index to fire, a signal
which tells of the Signified. Take a look at a sample of some
Index's.
Lastly,
we have the Icon.
For something to be an Icon,
it
must resemble or imitate the signified. It needs to share some of the
quality’s of the signified, usually visually, but also in other
ways, such as how something sounds, or feels. Icons can also be
illustrative or representational, such as a photograph. To help
visualise this, here are some examples I found earlier.
I
must point out that I have barely scratched the surface of Semiotics
in my short dialogue here. There is quite a bit of history to
consider with this subject, and lots of research and information that
I cant really cover here without this turning into a rambling history
lesson. Its worth reading a bit more on Saussure,
Pierce, and
Eco,
if
this Semiotics stuff floats your boat. I found it to be an
interesting concept to consider and read into a little bit, but
personally I can't see myself losing too much sleep over the subject
in the future.
Here are some links to further reading on the subject:
Semiotics For Beginners Ferdinand de Saussure
Charles Sanders Peirce
Umberto Eco
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